Journal · Floor 04

Notes from the drafting table.

How we think about process, performance, and craft. No growth hacks, no listicles — just what we'd want to read before hiring a studio.

All
Process
Performance
Engineering
Design

EngineeringApril 15, 2026

Design tokens are the contract between design and engineering

When a design lives only in Figma, every handoff is a translation — and translations drift. Tokens make the design machine-readable, so what ships is what was designed.

2 min read

EngineeringFebruary 9, 2026

Boring technology, ambitious websites

The most ambitious work we ship runs on deliberately unexciting infrastructure. Novelty is a budget — spend it where visitors can see it.

2 min read